Presentation with activities about different forms of advertising technique including inattentional blindness, change blindness and Pavlovian conditioning. It also contains short biographies of the two coauthors and details of their academic involvement in psychology. Educational Level 3 and 4 This resource was created as part of Psychology Outreach and Engagement (in partnership with the School of GeoSciences) which allows undergraduate psychology students to develop new projects aimed at meeting the needs of local community partners as part of their degree Authors: Agniete Pocyte & Lorna Camus, adapted by Tomas Sanders Unless otherwise stated, all content is released under a CC-BY 4.0 license. Cover image is Times Square by Eric Salard (Flickr) is licensed under CC BY-SA 2.0.